Our Story

Soft Trove was derived from my affinity for soft girl fashion. I loved buying cute pieces that were a little spunky. But I kept encountering jewelry that tarnished fast, or broke easily. I founded soft trove with the goal of creating lasting, affordable, impactful pieces. I hope to be able to make all pieces exclusively from recycled materials, in the near future. There is a long road ahead. Thank you for supporting my dream! ~Alina